🥗

CalX ASO

App Store Optimization Dashboard

Secured access only

🥗

CalX ASO

AI Food Scanner • App Store Optimization

Pre-Launch

OpenAI Usage (gpt-4o-mini)

In: 0 tokens Out: 0 tokens Est. Cost: $0.0000
$0.0000

Pricing: $0.15 / 1M input tokens • $0.60 / 1M output tokens (gpt-4o-mini)

Reference App

Cal AI

Calorie Tracker

Keywords Tracked

50

MobileAction data

Best Opportunity

ai food scanner

AI niche, low comp

Locales Ready

19

All metadata

Top Keywords by Chance (Easy Wins)

Top Keywords by Volume (High Traffic)

Market Overview

Keyword Intelligence

MobileAction US Data
Keyword Volume Popularity Chance Apps Note

Competitor Analysis

Reference App: Cal AI - Calorie Tracker

Tracked Competitors

App Developer Category Strategy

CalX Differentiators

AI

AI-Powered Food Recognition

Instant calorie estimation from a photo. No manual entry needed.

19

19 Languages

Full localization. Most competitors are English-only.

M

Full Macro Tracking

Protein, carbs, fat, fiber — not just calories.

Keyword Gaps to Exploit

ASO Metadata

ASO Strategy

Name: Brand + highest-volume keyword. "CalX" short, memorable.

Subtitle: Different keywords from name. Never repeat.

Keywords: No duplicates from name/subtitle. Comma-separated, 100 chars max.

Focus: AI + food + calorie/macro angle. Health & Fitness category.

Keyword Reasoning

Char Count

Launch Checklist

1. Apple Developer Account

Same Apple Team as FitMode & ScannerX (PY6GVKKVNP)

Done

2. App ID & Bundle ID

com.calx.app | App Store ID: 6789143508

Done
3

Firebase + Analytics

Firebase project setup, Google Analytics, ATT prompt

Pending
4

RevenueCat Paywall

Monthly + Annual plans, cancellation flow

Pending
5

OpenAI Integration (gpt-4o-mini)

Food recognition from photo, macro estimation

Pending
6

ASO Metadata (19 Languages)

Name, subtitle, keywords — all locales ready in this dashboard

Pending
7

Screenshots & App Preview

6.9" screenshots, promo video for major locales

Pending
8

App Store Submission

Production build via EAS, submit to TestFlight then App Store

Pending

Keyword Rankings

MobileAction US Data

Tracked Keywords

50

MobileAction

Ranked (Top 250)

--

keywords with position

Top 10

--

high visibility

Avg. Rank

--

ranked keywords

Keyword Rank Change Volume Chance Apps
Click Refresh to load live data from MobileAction

Rankings update daily. Rank 0 = not yet indexed by Apple (new apps take 1-3 days). Data fetched live from MobileAction API via proxy worker.

Competitor Gap Analysis

Compare CalX's keyword positions against each competitor. Find opportunities where Cal AI ranks well but you don't yet.

KeywordYou vs Cal AI
calorie tracker
-- vs #4
ai food scanner
-- vs #7

Preview - real data after launch

Activates after App Store launch

Version History

Track every ASO metadata update and measure its impact on rankings.

v1.0 — Initial Launch

Name, Subtitle, Keywords · 19 locales

2026

Planned

v1.1 — First Optimization

Based on ranking data after 2-4 weeks live

Planned

v1.2 — Seasonal Refinement

New Year / diet season keywords (Jan/Feb)

Planned